T R U S T M E
F O U R S T E P S t o A U T H E N T I C I T Y a n d C H A R I S M A
b y N I C K M O R G A N
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I N T H I S B O O K , Nick Morgan shows how anyone can be an effective speaker. By presenting an image of authenticity and respect for your audience—whether in a group presentation or a one-on-one conversation—you can become a persuasive and charismatic communicator.
Trust Me reveals a four-step process that enables you to find your own personal communication style. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn’t easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message.
The four steps:
OPENNESS
Form the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will affect the content of what you are saying, and it’s that natural evolution that is at the heart of the process.
CONNECTION
Become connected to your audience. This creates a mutual energy, and you will begin to think in terms of what the audience wants and needs in shaping your content.
PASSION
Ask yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say makes your audience care about it too.
LISTENING
Really listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways.
In addition, the book offers an in-depth analysis of the research that underlies the four-step process and includes tips for controlling fear when communicating.
At a time when there is little tolerance for hype and spin, this book offers a practical, clear guide for becoming a persuasive and authentic communicator.